Implementing Traction at your company? Here’s what you should know before you start.
Many of our clients inside of the Coalition have heard of Traction and have considered trying to implement EOS at their company. If this phrase is new to you, EOS – the Entrepreneurial Operating System – is a set of concepts and tools that can help your team align on a clear vision, make progress towards defined goals, and increase accountability and communication.
Our team dove headfirst into the task of implementing Traction just over a year ago and we’ve learned a lot since. In this episode, I’m sharing how we adopted the EOS methodology, the pros and cons of using it, and who I think has the most to gain from it.
If you’re an eCommerce entrepreneur who thinks there might be a better way to run your business, this episode is for you.
- 4:50 Life before finding Traction
- 6:53 The best part about using the EOS process and how it changed the game for us
- 8:05 What “rocks” are and how they address the biggest struggles I see entrepreneurs facing today
- 10:27 The feedback from my team that I didn’t see coming
- 11:51 How we work around the biggest con of using EOS
- 15:07 Who EOS works best for
- 16:10 Why I think solopreneurs will struggle implementing EOS
- 18:59 How to get free 30-day access to the Coalition
Links and Resources:
Ever wish you could deliver more meaningful marketing moments? Moments that stick and last a lifetime?
Klaviyo helps you build longer-lasting customer relationships through more personalized marketing.
With targeted segmentation, email automation, SMS marketing, and more… Klaviyo helps you create your ideal customer experience.
See why Klaviyo’s trusted by more than 50,000 brands, like Living Proof, Tipsy Elves, and Chubbies.
Keep your customers coming back. Get a free trial at www.klaviyo.com/influence.
The best tool for on-site conversion rate optimization is Justuno – I use their Plus plan for clients like Schoolyard Snacks, a D2C low-carb snack brand whose ecommerce business is thriving.
With Justuno Plus you can easily create AI-powered upsells and cross-sells and drop them on a product page, in a flyout cart, at checkout: literally, anywhere there’s HTML.
Justuno Plus combines your product feed and commerce algorithms to learn what people are looking at and buying. You can quickly create tailored promotions for high-intent traffic segments.
With Plus, you’ll also get a dedicated Justuno strategist to guide you through the best CRO strategies and targeting rules.
And the results? They’re pretty badass: Justuno customers see a 135% lift in revenue in the first year of using the platform.
Even better? All these data points you’re collecting get passed into your other marketing tools, like Klaviyo, so you can close the loop in your omnichannel personalization strategy.
To learn more about Justuno Plus – and snag a 14-day free trial – visit www.justuno.com/influence