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010: Creating A Unique Value Proposition That Converts – Candid Conversation

Posted by Austin Brawner on June 17, 2014

According to you have 8 seconds to make an impression on a site visitor.

Your unique value proposition (UVP) is the number one thing that will determine if your store’s visitors will continue reading about your product, or if they leave your site never to return.


In a nutshell, a unique value proposition is a clear, easy to understand the promise of value that your product or service will deliver to a potential customer.

It’s also the first thing any ecommerce store owner should test when trying to improve conversions.

It’s the driver of your conversion rate potential, and in this episode of Candid Conversation, we discuss how to create one using both good and bad examples we’ve seen to guide you along the way.

Topics Discussed Throughout This Interview

  • The importance of a unique value proposition.
  • Analysis of some bad examples.
  • Analysis of some great examples.
  • The all-encompassing question that your unique value proposition must answer.
  • What a unique value proposition consists of.
  • Things to avoid when creating one.
  • The importance of testing and how to do it.
  • Plus a lot more!

Links and Resources Mentioned

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Austin & Chad!

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