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081: How To Determine What Your Ecommerce Business Is Worth

Posted by Austin Brawner on July 8, 2015

Have you ever wondered what your ecommerce business is worth? Do you know the right valuation criteria and process to make sure you don’t undervalue your store, or price too high?

No worries, everything you need to know is right here in this post and episode.

We’ve had a few ecommerce companies come to us recently about selling their business. They’ve come to us with questions about determining the value and how to sell it for max price, but we didn’t’ know how to answer their questions.

Because of our lack of expertise, we brought Jock Purtle of Digital Exits onto to the show. He’ll not only explain to us how to determine a store’s value but then he’ll explain to us how to sell it for maximum value.

This is episode is part one in a 3-part series about valuing and selling an ecommerce store. Part one is “How To Determine What Your Ecommerce Business Is Worth”, part two is “How To Sell Your Ecommerce Store For Maximum Price”, and part three is “The 8 Essential Components Needed To Sell Your Site At Maximum Price”


Key Takeaways from the Show

  • The most popular valuation methods used for selling an ecommerce business and which one you should use.
  • The criteria for determining what your ecommerce business is worth
  • How to determine the valuation multiple to use when valuing your ecommerce business.
  • The biggest mistakes ecommerce business owners make when determining their store’s value.

Links / Resources

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