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026: 3 Reasons Why You Are NOT An Online Business – Strategy Session

Posted by Austin Brawner on August 12, 2014

If you advertise and sell in a newspaper does that make you a “newspaper business”?

No. That also means you are not an online business just because you advertise and sell online.

 

In this episode we’ll discuss the 3 reasons why you’re not an online business, balancing your online acquisition channels AND your online / offline channels and the dangers of not doing so, and how you can start taking your marketing offline to sell more online.

Topics Discussed Throughout This Interview

  • 3 reasons why you’re not an online business
  • The three M’s in marketing
  • Balancing your online acquisition channels AND your online / offline acquisitions channels – and the dangers of not balancing between the two.
  • Examples of over-reliance on acquisition channels.
  • Finding your customers where they hang out.
  • Driving online sales with offline promotions
  • Referral programs
  • Email collecting
  • Plus much more

Links/Resources

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Cheers,

Austin & Chad!

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33 Killer Tools and Apps for Ecommerce Pros

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