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268: How a Pivot in this Founder’s Role & COVID-19 Led to 100% Year-Over-Year Growth

Posted by Austin Brawner on September 8, 2020

COVID-19 Is Presenting Opportunities For Ecommerce And For This Brand, They’ve Contributed To 100% Year-Over-Year Growth. 

Kevin Chen is the Co-Founder and President of iRestore, a company that sells laser hair growth systems. Kevin is a long time client of the Brand Guild and when I last had him on the podcast, iRestore cracked the code on paid social and turned into an 8-figure business. Since then, Kevin’s role has changed dramatically within the business, and it has continued to grow, despite unforeseen COVID-19 challenges. 

In this episode, Kevin talks about creating a tight-knit organization that works remotely, increasing productivity, building company culture, team transparency, and the opportunities COVID-19 is presenting for eCommerce.

Episode Highlights

  • 6:58 What iRestore’s 100% year-over-year growth has looked like
  • 7:36 The product launch that changed the economics of Kevin’s business
  • 12:33 The only two skills Kevin realized he needs to help the business succeed
  • 15:18 Lessons from COVID-19 on how to future-proof your business
  • 18:53 Creating an optimal work environment and strong company culture 
  • 21:38 The impact of working remotely on productivity
  • 24:08 What Kevin’s team looks like today
  • 26:19 Four things to consider when hiring an agency 
  • 29:17 How iRestore manages their paid advertising efforts
  • 31:30 The unexpected source of fulfillment for Kevin in his business
  • 33:55 How iRestore is creating a better employee experience
  • 36:28 The most challenging yet critical piece to your business success 
  • 38:50 Kevin’s struggle with transparency with his team
  • 41:02 Fortunate opportunities in an unfortunate time: What iRestore is doubling down on
  • 44:10 The freedom COVID-19 has given iRestore
  • 46:09 What Kevin attributes the businesses’ largest inflection points to
  • 48:38 iRestore is hiring!

Links and Resources:

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Sponsor: Klaviyo

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Sponsor: Ecom Growers

As an ecommerce entrepreneur, you shouldn’t expect to be the best at everything, and you probably don’t have time to learn to be the best.

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Ecom Growers was co-founded by a successful Shopify store owner-operator: Tyler “Sully” Sullivan.

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If you want to see how much more revenue you could be driving with email, go to ecomgrowers.com to apply for your free email blueprint.

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