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157: YouTube Advertising for Ecommerce 101: Part One

Posted by Austin Brawner on August 14, 2018

For the last few months, I’ve been getting a lot of emails asking about YouTube Advertising. And for good reason. Andrew and I spend a lot of time talking about what’s working on FB and IG and email, but very little time talking about YouTube Ads.

It’s not because I’m holding out on you. Frankly, it’s because I don’t know a lot about them.

I’ve never run YouTube Ads and have always thought of them as a bit of a black block. To remedy that, I brought a best-in-class guest (Tom Breeze of Viewability) on the show to explain how you can use them to grow your business.

We get into the details of who should be using them (and who shouldn’t), the difference between advertising on FB and YouTube, a discussion about creative, and a lot more. This a 101 episode because it will help you go from knowing nothing about them to understanding whether or not they would work for your business.

Enjoy part one of this very informative episode!

Episode Highlights

  • 5:31 Why you should be paying attention to YouTube ads now.
  • 7:53 Not quite sure of the placements and ad types on YouTube? Here are your best options.
  • 11:14 The big difference between Facebook & YouTube audiences: why YouTube says their viewers are “leaning In” and looking to buy.
  • 11:52 The 4 reasons people go to YouTube and how you can leverage this to connect with your audience.
  • 15:13 How to tell if YouTube ads will work for you and your business.
  • 19:33 How Google develops what they call “similar audiences” to automatically help you find your audience.
  • 26:02 Why YouTube ads can be a great way to remarket to your other social traffic to give an omnipresent feel to your brand.
  • 28:17 The importance of your brand story and how it is key to a successful YouTube (or any) ad campaign.

Links and Resources

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33 Killer Tools and Apps for Ecommerce Pros

Enter your email to access the list of my favorite tools for scaling your business

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  • James M Grasty

    Hey great podcast, especially for us that are thinking of trying YouTube ads for eCommerce stores. I was searching for Tom’s company Viewability and it wasn’t even on the first page of the results for the branded keyword. I can assume its because its a co.uk site, may I suggest he do branded keywords for PPC and/or possibly a .com site clone as well for us potential customers in the states trying to find him.

    Hope that insight helps