051: Increasing Your Brand Footprint Through YouTube And Ethically Stealing Your Competitor’s Customers From Their Channel – Dane Golden

Hosted by: Austin Brawner with Dane Golden

Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company. is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company.

  • Listen on Apple Podcasts
  • Listen on Stitcher
  • Listen on Google Podcasts
  • Listen on Spotify
dane golden youtube brand footprint

Dane Golden is Vice President of Marketing and Client Services at Octoly, a YouTube brand management company.

His mission is to enhance your web video ecosystem, YouTube channel, network videos.

For the last six years, he has marketed, distributed, promoted, and produced online videos on platforms across the social video spectrum, creating millions of dollars in advertising and branding revenue.

Dane says that competition for your audience’s time is simply too great, and says that you need to focus just as much time on audience development as you would spend on creating content.

It’s not enough to just have cool videos – you need great marketing, distribution and audience engagement.

Each week Dane co-hosts the top YouTube marketing advice podcast, “ReelSEO Tube Talk”.

Key Takeaways from the Show

  • The 3 pillars of a successful YouTube footprint that increases revenue.
  • Why 50-90% of video views of your brand are on videos NOT created by you…so what’s being said about you?
  • How to ethically steal customers from your competitors through YouTube.
  • Turning bad video product reviews into a positive while acquiring more customers at the same time.

Links / Resources

Ecommerce Founder's Growth Pack

Enter your email to get our proven resources that will help you achieve massive growth without the burnout.

Please enter a valid name and email

Featured Posts

zero to launch

238: Zero to Launch: The Scaling Series, Part 1

In the first on our 5-part scaling series, where we talk about each stage of growth and the challenges you'll face as you scale, we're starting off with “zero to launch,” addressing some of the questions you’ll face when you’re going from an idea for a product to actually getting sales.