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291: Convert More Visitors into Customers: The Future Of Ecommerce CRO

Posted by Austin Brawner on February 16, 2021

 

If you’re trying to stretch your marketing dollars as far as you can there’s one piece of low-hanging fruit you shouldn’t ignore.

If you cringe when you think about pop-ups, you’re missing out on huge wins including more revenue, more email captures, and a higher AOV. Take it from Erik Christiansen, eCommerce CRO expert and the CEO of Justuno. I’ve known Erik for a long time and his company has helped thousands of businesses with conversion rate optimization. He’s joining us today to talk about the future of eCommerce CRO and how you can leverage it in your business.

Outside of Erik’s knowledge of eCommerce CRO, what I’ve continued to admire about him over the years is his ability to not only grow a team but retain his team members too. We’ll also cover how he’s built a team of 60+ people, how he thinks about hiring and retention.

Enjoy!

Episode Highlights

  • 5:11 How Justuno has evolved over the years
  • 6:52 The business basics Erik has been on top of for the last 10 years
  • 11:44 Stretching your marketing dollars as far as you can
  • 14:20 What Erik has learned about leading a remote team
  • 17:51 The two things Erik tells every single one of his employees
  • 21:35 What Erik is most excited about in Justuno’s future
  • 26:10 How to optimize your landing pages
  • 29:45 What Justuno has on the 2021 roadmap you should know about 
  • 32:05 How to get 30 days of free access to the Coalition

Links and Resources:

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