345: 6 Tips to Make Your Next Product Launch Your Best Ever
Posted by Austin Brawner
onMarch 1, 2022
Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater. Here are 6 different ways to make your next product launch your best ever.
Austin and Lily share strategies, actions, and tips that you can take away from launches that they’ve seen crush it.
Episode Highlights
2:51 The power of product launches: why you should do them
4:16 Coordinating with influencers to pour fire on your launch
8:50 Waitlisting your audience before a launch
10:38 Testing your product ideas with SMS
12:41 Using a loyalty program to give early access to your VIPs
17:04 Send more emails than you think you should
19:50 Scarcity & planning to sell out
23:07 Critical operational considerations for product launches (that a lot of people miss)
24:56 Bringing your customer support team into your launch marketing plan
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A lot of what helped MVMT grow to our first $10 million in sales, I learned from Austin and Brand Growth Experts. They’re smart as hell and I highly recommend working with them.
